One of the great things about this self-publishing game is the control it gives you over your covers. This is also, of course, one of the scarier things about it.
Back when I was publishing traditionally with St. Martin’s Minotaur, they were very nice about asking for my input on the cover. It quickly became clear, however, that they really were just being polite. For instance, when I first saw the cover for the hardcover version of THE DEVIL’S RIGHT HAND, I let them know, I thought it was pretty cool, but (1) that’s not the car Jack Keller drives, and (2) Why is Michael Stipe of R.E.M.on the cover of my book?
My editor told me “Okay, I’ll let them know how you feel, we’ll get back to you.” About a week later, I got an e-mail with an attached JPG, asking how I felt about my changes.
It was almost exactly the same cover, just with slightly different colors.
I got the hint.
I also got some really great covers from some really talented designers on that book and the next three, so it was all good.
When I went indie, I’d heard that a good cover was vitally important if you wanted to get people’s attention. What I didn’t have was any money to pay a professional cover designer. So I tried to do it myself.
Big mistake. My first attempt for my first Kindle book, STORM SURGE, looked like just what it was: some public domain footage with some MS WORD font slapped over it by a total amateur.
It looked like utter crap, and the early sales reflected it. Then I heard about this guy named Jeroen ten Berge, who lives in New Zealand, and who was quite reasonable as to price. He’d done some covers for J.A. Konrath and Blake Crouch that I really liked, so I got in touch. Jeroen does something unusual for cover designers: he actually insists on reading the entire book before doing the cover. That makes things a little slower, but his updated cover for STORM SURGE made it worth the wait.When I got the rights back to my back catalog, I had him do the covers for the Jack Keller books as well. He also did the covers for LAWYERS, GUNS AND MONEY and GALLOWS POLE.
When I delved into Science Fiction under the name of J.D. Nixx, I decided i wanted a new look to go with the new name. So I got ahold of my good friend David Terrenoire, who’s worked in advertising for years. He worked very closely with me in selecting the stock images (about which more anon) and was very patient as we did tweak after tweak for the covers of my military sci-fi/vampire/revenge tale, MONSTER: NIGHTRIDER’S VENGEANCE, and my short collection of medieval fantasy/mystery stories, THE KING’S JUSTICE.
By the time I returned to redneck noir, I’d come to really like the covers that my friend Robert Gregory Browne does for his books like the bestselling TRIAL JUNKIES. Yes, he does his own covers, but, unlike me, he knows his way around Photoshop and has more of an eye for design than I ever will. So when I asked, he gracefully agreed to do the cover for my follow-up to BREAKING COVER, which at the time was called BUCKTHORN. With his permission, I’m going to walk you through the steps in designing an indie-published cover.
First, he asked for my ideas. I really had only a few vague thoughts of what I wanted, since I was busy battling my way through the second draft: “Guy walking down lonely road, possibly with shotgun in hand, and sheriff’s star in background.” He came back with this image, which he’d found at one of the many sites like fotolia.com, shutterstock.com and the like that sell “stock” photographic images for ads, covers, and the like.
It’s low res, as you can see, and has “watermarks” which the version you purchase doesn’t have. Rob told me “I could isolate this guy’s torso with the shotgun, fade his face and put him against a lonely road background. Have him foreground to one side, the road behind him and maybe the badge superimposed somehow.” I said give it a try. This was the first go:
Nice, huh? The gritty feel was exactly what I was looking for. The storm clouds were a plus, too, since a big storm that brings a clue to the protagonist is the inciting plot point. But we weren’t done yet. I wanted to get across that this was the sequel to BREAKING COVER, which has so far been my biggest selling Kindle title. Also, since it’s Tim Buckthorn’s book, and he’s a Deputy Sheriff, I wanted his star in there somewhere. I kicked other titles around with Rob and others and that’s how the book came to be called BROKEN SHIELD, which ties it to the other book. Here’s the new title, with sheriff’s star on the cover:
Hmmmm…very good, but the star just didn’t work there. I considered dropping it entirely, but before doing that, I inquired if there was any way to put a black bar, like a ribbon, across the middle of it. It’s the lawman’s version of a black armband to honor a fallen comrade, and it references another plot point. Rob, Photoshop wizard that he is, managed not only to put the band on, but to pin the badge to the man’s shirt. I still don’t know how he did that.
You’ll see that the colors have changed, and the storm clouds seem to be showing through the figure. That was going to need tweaking. But now that we had the concept and design down, it was time to buy the images. Yes, you actually have to pay for them, and some sties demand that you set up an account and buy lots of “credits” towards images at a time, which required searchng for sites that had images at the right price. Nothing is ever easy.
Meanwhile, we messed a bit with text placement:
And coloring (I liked the original yellower coloring because it fit better with the cover of the last book.):
Until we finally came up with this:
I don’t know about you, but I dig it. So much that I think I’m going to ask Rob to re-do the BREAKING COVER cover to be more like it. But don’t tell him yet. He’s sick of me enough as it is right now.
And that, my friends, is how you get covers for an indie book.
I’m working through my first readers’ note and doing some revisions on BROKEN SHIELD, but I hope to have it out by the end of the month. Hope you like it!