Well, here I am, back in the world of “traditional” publishing. Sort of. After several years as my own publisher, my latest book, DEVILS AND DUST, is being released by an actual (if new) publishing house, Polis Books. It’s out now in hardcover and for all the well-known e-book platforms: Amazon, B & N, iBooks, and Kobo. Audiobook editions of this and the first three Jack Keller books are in the works right now with Audible.com.
So, what does this mean? Am I abandoning my self-pubbing career and admitting failure? Is this a sign that the whole e-book direct-publishing thing was just a fad?
Not at all. In fact, I am as sick of articles declaring the “death of e-publishing” because of minor downticks in the sale of e-books as I am of the articles predicting the “death of the print book” whenever e-book sales go up. I am REALLY sick of people I like and respect tearing at one another and making nasty remarks because they’re on opposite sides of some imaginary e-book/print book or “legacy publishing”/”indie publishing” divide. The traditionally published authors claim all indie published work is cheap unedited crap that will keep everyone from making a living and the indies accuse the traditionalists of wanting to keep all the cookies for themselves.
Stop it, ya’ll. Just stop it.
The fact is, I’ve self-published work I love and care about, reached new readers, and made quite a bit of money, more money than I ever did with my former house. But then, I met up with a smart, innovative, and energetic small press owner who immediately responded to the casual e-mail query “you interested in re-issuing the first three Jack Keller books?” with “you interested in writing a fourth one?” That was on a Saturday morning. By Monday, we had a deal. That’s how things ought to work, but never do in big-house publishing, where everything takes forever and, even if an editor likes the book, the decision has to go through the marketing department while you, the author, wait and fret.
It certainly helps that Jason Pinter, who founded and runs Polis, is not only experienced in publishing and marketing, but he’s a writer as well. Far too often, and for far too long, our livelihoods as creative people have been at the mercy of people who are not themselves creative. This is how we get the all-too-common rejection that says “we love this book, but marketing says they don’t know how to sell it.”
I will almost certainly have projects in the future that I believe in, but that don’t fit in to what others need. Experience has taught me, however, that those projects can find readers and make money if I put them on the market myself. The best thing about this brave new world is the number of options it gives us. I’d even consider an offer from one of the big houses again–but I’d be secure in the knowledge I could walk away from it if I don’t like the deal.
Back in 2011, when I announced my first serious foray into self-publishing, I wrote a blog article that quoted SF writer Kristine Kathryn Rusch. Those words are as instructive today as they were back then:
“I personally want readers and I want as many readers as possible. More readers equal more money—of course—but more readers also equal a long-term career. If my book is in print from a Big Publisher, then theoretically the book is attracting readers. If my book is in print from my self-publishing arm or an indie publisher, then theoretically the book is attracting readers. And that, my friends, is really what matters.”